Our Story
To inspire children to be outside and enjoy the freedom of two wheels.
How it started
We were born out of a desire to improve cycle safety. Founder, Tom de Pelet, started small with accessories, lights, horns and helmets, to keep riders safe on their bikes. But as we grew, and Tom became a parent, it became clear that early rider safety wasn’t just about the accessories but also the bike itself. He set about designing products with the perfect balance of style and functionality that made riding a bike easy to learn, fun and, above all, safe.
Where we're going
We've won several awards and our products are now sold in over 40 countries worldwide. Innovation still remains at the heart of what we do and Tom’s passion is shared by the whole team where our mission is to create beautiful, reliable, and great-value bikes and accessories that spark joy and build confidence.
We'd love to hear from you ❤️
We love to hear from our customers (especially if you have any great new product ideas!) so please do feel free to get in touch